Earning an income online through blogging has become an increasingly popular pursuit. With over 600 million websites powered by WordPress and counting, it has firmly established itself as the world’s most dominant blogging and content management platform.
Leveraging WordPress to create a money making blog provides immense opportunities compared to other platforms. This comprehensive guide on how to make money blogging on WordPress will act as an extensive resource detailing proven strategies, tools, and best practices to start monetizing a blog.
Covering crucial topics like identifying profitable niches, setting up a monetization ready WordPress site, creating high-value content, implementing advanced monetization tactics, email list building, and effective promotion; this guide leaves no stone unturned.
It compiles insight gleaned from the journeys of successful full-time professional bloggers earning five to six figures from their WordPress blogs across various niches. Even beginners with no prior blogging experience can utilize this guide to put themselves on the path to sustainable blogging success and income.
If you are looking to turn your passion into a profitable blogging business on WordPress, strap in and read on to soak up this invaluable repository of expert advice worth thousands.
Why Start a Blog to Make Money?
WHY START A BLOG TO MAKE MONEY
Here are some of the key advantages of using blogging to generate income:
- Low barrier to entry – Starting a blog is relatively easy and affordable these days. You can get started for less than $100 for the domain name and web hosting costs.
- Passive income potential – Content like blog posts continue generating traffic and income for years after publication. This creates potential for passive revenue streams.
- Variety of income sources – There are many proven ways to monetize a WordPress blog like affiliate marketing, advertisements, memberships, online courses etc.
- Built-in audience – The nature of blogging helps build a clearly defined audience over time. This loyal readership is key for monetization.
- Work from anywhere – Bloggers can work from home or any location with an internet connection. The flexibility and freedom is a major benefit.
- Ownership and control – You have full control and ownership of a self-hosted WordPress site, unlike third party platforms. This allows implementing monetization strategies at will.
- Unlimited earning potential – Popular blogs can generate thousands to millions per year. With persistence and the right strategy, there is huge money making potential.
While blogging involves effort like any business, it can be extremely rewarding financially if implemented correctly.
How to Make Money Blogging on WordPress [Step by Step]
Step 1 – Choose a Profitable Blog Niche
The very first step is to identify a specific niche and target audience for your blog. This is crucial for effectively monetizing your site.
Here are some factors you need to consider when selecting a blog niche:
- Profitability – The niche should have clear money making potential through strategies like affiliate marketing. Do research to determine profitability.
- Search volume – Look for niche keywords that have sufficient search volume to indicate demand. Tools like Google’s Keyword Planner can help.
- Competition – Don’t go for niches that already have established, leading blogs. Find relatively less competitive spaces.
- Personal expertise/interest – Having background knowledge or interest in the niche makes creating content much easier.
Some potentially lucrative blog niches to consider for 2023:
- Personal finance
- Make money/work from home
- Travel hacking and tips
- Digital marketing
- Health, nutrition and fitness
- Parenting and family
- Home improvement/household tips
- Tech reviews and gadgets
Ideally choose a niche you have some expertise, interest or experience in. But ensure it has strong monetization potential before selecting it.
Step 2 – Getting Started with WordPress
Once your profitable niche is decided, it’s time to set up your monetization-ready WordPress blog. Here are the key steps involved:
Choose Domain Name
Find Reliable Web Hosting
You need web hosting to host and access your WordPress site online. Opt for managed WordPress hosting with providers like Bluehost, SiteGround, Kinsta etc. so you don’t have to worry about technical configurations.
Most web hosts offer one click WordPress installation. Or you can manually install WordPress by uploading the WordPress files via FTP or cPanel.
Select a Theme
Install and activate a responsive, SEO-friendly premium WordPress theme that represents your brand and niche well. Genesis and StudioPress are great options.
Plugins add powerful functionality and customization options to WordPress. For monetization, essential plugins include SEO, caching, security, forms, analytics and membership plugins.
Set Up Site Pages and Structure
Create essential site pages and structure like “About”, “Contact”, blog page, categories, navigation menu etc. Configure your permalinks structure and settings.
With these steps done, your monetization ready WordPress blog is now ready to go!
Step 3 – Create Awesome Blog Content
CREATE AWESOME BLOG CONTENT
Consistently creating high quality, valuable content is key for building traffic and income with your WordPress blog.
Conduct Keyword Research
Use Google’s Keyword Planner and other tools to find profitable, low competition keywords and phrases in your niche. Include these in your content.
Provide Truly Useful Info
Don’t just target keywords arbitrarily. Ensure your posts actually provide in-depth, useful information readers are seeking. Offer tips, strategies, actionable advice etc.
Optimize Content for SEO
Include keywords in titles, meta descriptions, headers, image alt text, URL slugs and naturally in content. This helps get more search traffic.
Write Long-form Posts
Longer posts 2,000+ words tend to rank better and allow you to go more in-depth. But ensure content is engaging and scannable.
Add Media Elements
Use relevant images, graphics, videos, GIFs etc. to make content more visually appealing and engaging. Provides a break from text.
Insert Tables, Quotes and Lists
Break up content with stylistic elements like tables, numbered lists, bullet points, blockquotes, highlights etc. Makes skimming easier.
Link to Internal and External Resources
Link out to authority sources on the topic and deep link to your related old content. This helps both readers and SEO.
Carefully proofread each piece of content before hitting publish. This reduces typos/grammar errors and improves professionalism.
By implementing these practices, you can create blog posts that appeal to both your readers and search engine bots for better monetization.
Step 4 – Advanced Monetization Strategies and Tactics
Once you have built a solid foundation of high value WordPress content, it’s time to implement advanced monetization strategies.
This is the easiest way to quickly monetize your blog with targeted Google ads. Pays on a cost-per-click and impression basis when visitors click/view ads.
- Place Ads Unobtrusively – Blend them into site design and content naturally
- Experiment with Placement – Try different ad positions to determine what works best.
- Optimize Over Time – Tweak ad sizes, types and placements periodically for improved performance.
Promoting affiliate products and services can be extremely lucrative. When readers buy through your links, you earn generous commissions.
- Find Relevant Affiliate Programs – Include niche specific and general ones like Amazon Associates.
- Transparently Integrate Affiliate Links – Don’t aggressive pitch products. Naturally integrate relevant links into content.
- Use Affiliate Plugins – Tools like Pretty Links help easily manage, cloak and track affiliate links.
- Review Affiliate Products – Write in-depth reviews highlighting pros/cons to boost conversions.
Sell Advertising Directly
Actively reach out to potential advertisers directly and sell ad space spots on your blog rather than just relying on programs like AdSense.
- Determine Ad Spots – Identify positions where ads will have high visibility but not affect UX.
- Create Media Kit – Include traffic stats, audience demographics, advertising rates/sizes, and performance data.
- Reach Out to Advertisers – Contact brands advertising in your niche and those serving your target audience.
- Offer Ad Discounts – Provide incentives like discounted introductory rates for new advertisers.
Charge for access to more exclusive, high-value content and tools via premium memberships. This generates predictable recurring revenue.
- Identify Premium Offerings – Determine the exclusive content/tools you can provide to paid members.
- Set Membership Levels – Offer tiered plans like Gold, Silver, Bronze with increasing benefits.
- Promote Memberships – Let readers know about the exclusive value they get via memberships.
- Use Membership Plugins – Integrate plugins like MemberPress or Paid Memberships Pro for creating and managing recurring memberships.
Sell Your Own Digital Products
One of the most lucrative models is selling your own info products like online courses, ebooks, templates, workbooks etc.
- Determine Products to Offer – Create products that provide in-depth value and solve people’s problems.
- Set Up Shop – Use plugins like WooCommerce or Easy Digital Downloads (EDD) to create your online store.
- Promote to Blog Audience – Let your email list and blog readers know about the product launches.
- Expand Promotion – Consider running ads and affiliate promotion to boost visibility.
- Draft High Converting Sales Copies – Ensure sales page copy convinces readers to buy your digital products.
- Continually Create New Products – Have a product development pipeline to frequently launch new offers.
By diversifying your monetization strategies beyond advertising, you can build more predictable and lucrative income streams over the long term.
Step 5 – Promote Your Blog the Right Way
Driving targeted traffic to your blog through promotion is essential to boost income. Here are some proven tactics:
Build Email List
Email marketing helps keep readers engaged and coming back. Offer opt-in incentives like discounts for joining your list. Send a regular newsletter.
Leverage Social Media
Promote your content across all major social platforms – Facebook, Twitter, Pinterest, LinkedIn etc. Insert share icons on posts to encourage social sharing.
Build a community centered around your blog via forums, private Facebook groups etc. This builds loyalty and retention.
Get Featured as a Guest
Reach out to niche authority sites and get featured as a guest contributor. Pitch relevant ideas that provide value to their audience.
Comment on other leading blogs in your space providing insightful remarks. Include a link to your site in the website field.
Use Forums and Groups
Actively participate in relevant niche forums and Facebook groups. When appropriate, share links to your content as a helpful resource.
Promote on Pinterest
Pinterest is highly effective for promoting blog content. Create boards around your topics and place pins to attract visitors.
Connect on LinkedIn
Leverage LinkedIn to connect with those who may be interested in your niche and share your blog posts with your network.
By tapping into these promotion avenues in an ethical manner, you can continue driving visitors to your monetized blog on autopilot.
Key Tips for Monetization Success
Here are some top tips to maximize results:
- Be Patient – Building an income from a blog takes time. Be patient and persistent with your monetization efforts.
- Provide True Value – Focus on creating high quality content optimized for readers first before monetizing.
- Start as Early as Possible – Don’t wait too long after launching a blog to start implementing monetization strategies.
- Diversify Your Revenue Streams – Don’t rely on just one income source. Diversify into multiple streams.
- Analyze Metrics and Optimize – Track important metrics to identify what’s working and optimize regularly.
- Build an Email List – This is one of the best ways to monetize indirectly by building a loyal following.
- Experiment and Iterate – Keep testing new monetization tactics and ideas to uncover what works.
- Stay Consistent – Consistency is key. Publish regularly and implement monetization strategies continually.
Monetizing a blog on WordPress while hugely rewarding, does require immense effort and persistence. But diligently implementing the comprehensive tactics and strategies covered in this guide can provide the blueprint to build a highly lucrative blogging business.
Gone are the days when blogging was just a hobby. For those willing to put in the work, blogging on WordPress in the right niche can become a full-time income source and profitable long-term business.
While instant overnight success is rare, with consistency, hard work and commitment to providing value; results will come. When monetized correctly, WordPress blogs can generate anywhere from a few hundred to tens of thousands per month based on your goals.
The journey ahead will have its fair share of roadblocks and challenges. But by studying this guide and executing the steps methodically, you can minimize mistakes and speed up your path to blogging profits.
So develop that winning mindset, choose a niche you are passionate about, and get ready to start building your life-changing blogging income on WordPress. The internet is waiting for you to share your story, expertise, and unique perspective.