In this blog post, you will learn how to find your competitor’s top traffic pages using traffic sniping method. And I will be focusing on top traffic pages, rather than top ranking pages.
Let’s dive straight in.
How to Find Competitor’s Top Traffic Pages Using Traffic Sniping Method
When it comes down to it traffic is more valuable than rankings alone.
It’s the traffic that has the potential to convert into leads, sales, and revenue.
Rankings alone won’t help you reach your goals and grow and link building alone probably won’t either.
This is a quick and simple method using Ubersuggest.
For this example, we are going to take a look at barstoolsports.com.
Entering the URL into the tool brings up this result:
You see the basic overview of the domain, but we want to quickly see what pages bring the most traffic.
So, click “Top Pages” on the sidebar and it will bring up this:
You will see the page URL, how much estimated traffic the particular page receives monthly, as well as how many links the page has, which is very important.
The top result is the homepage of course, but remember, this is monthly traffic.
Look at the third result.
That page is receiving an estimated 7,500 monthly visits and the page has zero links.
What does this mean?
You could easily get a piece of that traffic, and I’m going to explain this strategy and process in detail in the next section.
Outrank Your Competition: ‘Copy x Enhance x Double’ Strategy
Once you find pages on your competitor’s websites that receive a lot of traffic and do so without having many links built to the specific page it’s time to do what I call the “Copy x Enhance x Double” strategy, and it’s very effective.
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Let me dive right in and explain each component.
The pages that are receiving a lot of traffic are doing so because of the content on the page.
Google likes the content found on the page so much, that it’s resulting in it ranking high with few links. This is why you want to target pages that are receiving a lot of traffic with barely any links.
This is a very obvious signal that the page content is strong in Google’s eyes. This gives you a great base to start with, as you already know Google likes it. So, you first copy the page.
Copy and paste into a Word document, Google document, or directly into a WordPress draft post — whatever you use to write your content.
While you aren’t going to end up copying it word-for-word (that would get you penalized) you are going to maintain the same structure.
Again, Google already loves it, so you are just going to make it better.
Before you address the actual content look for ways to enhance the content.
- Are there any helpful videos you can embed?
- Is there an opportunity to create and add an infographic to the post?
- Are there any case studies or information that you can repurpose and add?
- Also, is there an opportunity to take the post and turn it into a video to upload to YouTube?
This is another way to get traffic, and you can often find freelancers that will create videos of any blog post, making a video file and pairing it with images.
Videos are just another way to pull more traffic, and redirect it to your website.
Now comes the important part. As you rewrite the post you want to double it, making it twice as appealing in the eyes of Google.
There are certain things you don’t want to mess with too much, like headings and formatting. These are often key indicators as to why Google likes a particular page.
Try to maintain the structural integrity of the original headings and subheadings, keeping the text and keywords as close to the original as possible.
Then, throughout the content, as you rewrite it just make sure you expand on all points, while also working in additional long-tail keywords and search terms.
That is it.
When you consider how easy it is to identify targets using Ubersuggest and then you make time to write the content yourself you will see how your organic traffic numbers can snowball.
Once this strategy starts to pay off in terms of more sales and revenue, you can then scale it, outsourcing the work and going very aggressively. This is how to really scale your organic traffic, and one of the easiest yet highly effective strategies there is.